Step one for this shoot as always was to make a plan and mood board for how the shoot was to go. I started this by asking the client what their brand stood for and if they already had vision in mind for the shoot. In this case they were a very new brand and haven’t put much thought into the overall look of the images and direction for the shoot. For this I decided to put together a mood board of different photography styles and looks for the client, to which they picked out the ones that spoke to them the most. Having a mood board is essential for any shoot in my opinion, even if the client has something specific in mind for a shoot, having alternative ideas can help add to the image either by confirming their plan with contrasting styles or it can help if they see bits in other images they like that they might want to add to the image. Doing this at an early stage means your whole focus for the shoot is in the right direction and helps you create images that not only fit the brand but create images that have a meaning/direction to them. This means that when you see all the images side by side you can see the elements that link them together. For this shoot the client took a lot of inspiration from the dark wood images in the mood board, and when I previously spoke to them they asked for an emphasis on nature, wood and crystals. Another element to think about is using your knowledge as a photographer when planning a shoot. For example with this shoot the client picked out images from the mood board that had dark contest wood grains and the jewellery that was in those images were big silver necklaces. The clients jewellery on the other hand was small, delicate and simple in its design, so to shoot it on a dark and high contrast background would take away from the small details on the jewellery. That’s why for this shoot when I involved wood, it was kept simple and I tried to keep the colour of wood light and not have much contrast. A lot of the images where shot on fabric and with crystals which give them a lighter look to the other wood based images. This was mainly done because with these pieces they were small and delicate so to put them on wood would take away from the main focus, which is the jewellery.